Cover letter writing that works
Most cover letters are a paragraph of autobiography followed by a platitude. The ones that work are shorter, specific, and written for the role in front of them.
The three-paragraph structure
- Paragraph one: the role and the company in the same sentence. For example, I am applying for the Senior Backend Engineer role at Acme because your team owns the kind of systems I have spent six years building.
- Paragraph two: the two or three requirements you match best, each with one concrete piece of evidence.
- Paragraph three: what you would do in the first ninety days, and a call to action.
Length is a feature
Two hundred to three hundred words is plenty. If the company uses an applicant tracking system, the letter rarely decides anything. If a human reads it, brevity is the respect you show their time. A short, specific letter signals confidence; a long one signals anxiety.
What to avoid
- Opening with your name and the role you are applying for, which the employer already knows.
- Repeating your CV in prose.
- Generic phrases like I am a hard worker and team player.
- Apologizing for anything. You are applying because you are qualified.
A strong letter is a proof of reading: it shows you actually looked at this company and this role. That is the entire job of the letter, and it is why a good AI draft, edited by you, beats a generic letter you wrote yourself.
The editing pass
Whatever your first draft looks like, edit it twice. The first pass cuts: remove every sentence that does not name this company, this role, or your evidence. The second pass tightens: turn two sentences into one, and prefer concrete numbers to vague claims. Six years of building payment systems beats a lot of experience in fintech. Read the result out loud once; if a sentence trips you, rewrite it. That final read catches most of the awkwardness that silently sinks otherwise good letters.
When the letter matters most
The letter matters most in three situations. When you are changing careers, because it is your chance to connect the dots between what you did and what you want to do. When the job description is detailed, because it lets you mirror the language and show you read it. And when the company is small, because a founder or a small team reads every word. In those cases the letter is not a formality. It is the difference between being considered and being skipped, and a well-edited two hundred and fifty words is the cheapest advantage you have in the entire process. The rest of the time, a competent letter simply needs to stay out of the way.
Common questions
- Should I use a template?
- Use a structure, not a template. The three-paragraph structure is a frame. The content must name this company, this role, and your actual evidence.
- Is a cover letter always required?
- Not always, but when a company asks for one, skipping it is a filter that works against you. When it is optional, a good short letter still helps.
- How long should it be?
- Two hundred to three hundred words. If you are past four hundred, you are repeating your CV or padding. Cut.
- Should I mention salary in the letter?
- No. Salary belongs in the negotiation conversation, not the application letter. The exception is if the listing explicitly asks for your expectations.
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Last updated 2026-08-15